So you think you have completed your website? Is that all?
Not yet!
You have one important phase left: Search Engine Optimization (SEO).
SEO can help people find the brilliant website that you have just created. SEO is an important part of the many strategies. The success of SEO depends on your understanding of what search engines like.
Inchol has developed unique CMS control panel that can be used to achieve this job with ease. All the following steps has been built in the control panel. Once your website is done, you just need to follow the instruction to complete the job.
Below are the basic three steps that you have to do:
Step1: Keywords and Contents
1. Check The Page Title and Meta Description
The Page Title is crucial for search engines. The text you use in the Page Title is one of the most important factors in how a search engine may decide to rank your web page.
On the left Google search result screenshot, you can see that the text "Design-HTML Programming - Web Development - Web Site Design" is used as the hyperlinked title of this page's listed in Inchol's results. In review, think about the key terms you'd like your page to be found for in crawler-based search engines, then incorporate those terms into your Page Title in a short, descriptive fashion. That text will then be used as your title in crawler-based search engines, as well as the title in bookmarks and in browser reverse bars. The Page Title should not exceed 100 characters.
The Meta Description allows you to influence the description of your page in the crawlers that support the tag. It is worthwhile to use the Meta Description for your pages, because it gives you some degree of control with various crawlers. An easy way to do this often is to take the first sentence or two of main content copy from your web page and use that for the meta description content.
2. Targeting Keywords
Keywords are those words that Web surfers use to conduct a search. A keyword can consist of a single word, such as "bicycles" or an entire phrase, like "ten speed mountain bikes". Keywords, they ultimately make or break your online business. Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "bicycles." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success. Use Google's AdWords Keyword Tool to help pick your target keywords for each page.
3. Creating Content that Drives Traffic
Well-produced, valuable content on a website has a gravity that can suck users in with great force. When people find something on the website that is exciting, they love to be the first to introduce others to it. Poor content may draw traffic and users are likely to leave immediately, never to return again, if they find nothing of use to them.Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Make sure your target keywords appear in the crucial locations on your web pages. The Page Title is most important.
Build your titles around the top two or three phrases that you would like the page to be found for. Just like the newspaper headlines. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words(keywords) users would type to find your pages, and make sure that your content of each page actually includes those words within it. Keep the links on a given page to a reasonable number (fewer than 100).
4. Markup Validation
Validation is a process of checking your documents against a formal Standard, such as those published by the World Wide Web Consortium (W3C) for HTML and XML-derived Web document types, or by the WapForum for WML, etc. It serves a similar purpose to spell checking and proofreading for grammar and syntax, but is much more precise and reliable than any of those processes because it is dealing with precisely-specified machine languages, not with nebulously-defined human natural language.
Poor HTML page that does not pass the validation will have the possibility displaying mess content on different browsers, or even crash. It is possible that search engine may stop to crawl the page because of the errors with the HTML. Manually check the page at W3C Markup Validation Service website.
5. Building Sitemap
A sitemap is paramount for proper search engine indexing and ranking. It will relieve you of the trouble of submitting each individual page you write to search engines.
Lack of a sitemap will not affect your site's SEO. Any indexed page on your site will still show up without any errors, and will not be ranked low. The only effect of the lack of sitemap is on your traffic.
